ABSTRACT
Objectives: This report describes the design and ongoing implementation of online patient-facing experiences within an undergraduate pharmacy programme, redesigned from classroom activities due to the SARS CoV-2 (COVID-19) pandemic. Method(s): Two patient-facing experiences were pre-recorded for sharing with students online in the academic year 2020-21. Live webinars with the patients will accommodate questions and answers. Aligned case-based workshops have been redesigned from in-class activities to online workshops. Stufflebeam's CIPP model of evaluation has been employed as an overall framework of evaluation. Roddy's 'four pillars' for student success in online teaching were used to evaluate the online component. The perspectives of two participating patients regarding the online experience were obtained through semi-structured telephone interviews using suggested discussion themes. Result(s): Classroom-based patient-facing experiences in both cardiology and diabetes have been redesigned for an online format. Potential problems and resolutions were identified against the 'four pillars' to support students. Evaluation of patients' perspectives highlighted their motivations for participation and the importance patients place on pharmacists' communication skills. Student perceptions of all components will be evaluated through anonymous online surveys upon roll-out. Conclusion(s): The COVID-19 pandemic has necessitated pedagogical modifications. The educational benefits of patient-facing experiences can continue through online activities, while protecting vulnerable groups. Copyright © 2020 FIP.
ABSTRACT
Wearing face masks to combat the spread of COVID-19 became a politicized and contested practice in the United States, largely due to misinformation and partisan cues from masking opponents. This article examines whether Public Service Announcements (PSAs) can encourage the use of face masks. We designed two PSAs: one describes the benefits of using face masks;the other uses a novel messenger (i.e., a retired US general) to advocate for them. We conducted two studies. First, we aired our PSAs on television and surveyed residents of the media market to determine if they saw the PSA and how they felt about wearing face masks. Second, we conducted a randomized experiment on a diverse national sample. Both studies suggest that exposure to our PSAs increased support for face masks and induced greater compliance with public health advice. These findings have implications for how governments might fight pandemics.